Biotène CampaignCampaign, Shopper, Visual
Dry mouth is a persistent feeling of lack of saliva in the mouth, making talking and eating difficult or embarrassing. In most of the cases, the lack of saliva is caused by a disease, treatments or use of medications. Biotène reduces the dry mouth symptoms because the whole product range – toothpaste, mouthwash and gel – benefit from active enzymes that offer comfort and help strengthen saliva’s natural defences. In 2011, GSK initiated the development of a new look and feel for the brand. Braulio was responsible for key visuals to each product variation and designs for the activation campaign.