Captain Morgan’s Spiced Shopper PromotionExperiential, Shopper, Visual
Captain Morgan’s Spiced is a rum based spirit drink of premium Caribbean Rum, blended with the mellow spices of Cassia and Vanilla. The rum-based spirits category is experiencing fantastic growth, with Captain Morgan’s Spiced firmly in the No. 1 spot with a 46% share in the on-trade. To expand brand visibility on off-trade, Diageo is always working on new promotions and POS items. Here are some layouts that Braulio produced to create a great party atmosphere and help boost sales.