J&B Rare Cubes Video

Once a year, J&B surprises consumers with a limited edition pack that challenges the conventions of whisky packaging, creating vibrancy for the category and excitement on shelf.

J&B Cubes was the first execution of the J&B Rare Editions platform. Each cube represents a different facet of the brand – from long ago heritage to contemporary symbols. Braulio was part of a team that created this promotional video for the limited edition campaign.

The project garnered RPM’s internal prize as one of the best digital works of 2011.