Parodontax Key Visual

Healthy gums are the foundation of healthy teeth. Parodontax is designed to reduce bleeding gums and prevent gingivitis. GlaxoSmithKline has set an ambitious goal for the toothpaste brand: to grab about 15 per cent of the overall toothpaste market in three years, making it the No. 1 player in the gum-care segment. Braulio crafted key visuals for the new global advertising campaign aiming to generate major attention to Parodontax.