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Pronamel Beauty Studies

  3d, Video, Visual
Pronamel Beauty Studies

In 2012, Pronamel considered an audacious marketing move – to re-brand the product under cosmetic lenses. Braulio was tasked to develop concepts, visuals and MOAs that targeted a “Healthy Balancer” consumer, in a beauty lead environment.

Although achieving promising consumer test results, Pronamel opted to not turn a blind eye to the sensitivity relief benefit and to the support of its bigger brother, Sensodyne.

Date: 11 | 2012

Alternative Routes

Pronamel Beauty Studies
Pronamel Beauty Studies

MOA Development

Pronamel Beauty Studies
Pronamel Beauty Studies
Pronamel Beauty Studies
Pronamel Beauty Studies
Pronamel Beauty Studies
Pronamel Beauty Studies
Pronamel Beauty Studies
Pronamel Beauty Studies
Pronamel Beauty Studies