Pronamel Beauty Studies

In 2012, Pronamel considered an audacious marketing move – to re-brand the product under cosmetic lenses. Braulio was tasked to develop concepts, visuals and MOAs that targeted a “Healthy Balancer” consumer, in a beauty lead environment.

Although achieving promising consumer test results, Pronamel opted to not turn a blind eye to the sensitivity relief benefit and to the support of its bigger brother, Sensodyne.

Date: 11 | 2012