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Pronamel Iso-Active Campaign

  Campaign, Shopper, Visual
Pronamel Iso-Active Campaign

The new Pronamel Iso-Active is a gel-to-foam toothpaste specifically designed to surround the teeth and provide protection from effects of acid erosion.

Date: 02 | 2012

After having designed the new visual identity for the core Pronamel brand, Braulio undertook the visual development of the lso-Active launch campaign.

Pronamel Iso-Active Campaign
Pronamel Iso-Active Campaign
Pronamel Iso-Active Campaign

He created packshots, key visual and the instructions for its global usage. Print ads and activation suggestions were also part of a global launch pack.

Pronamel Iso-Active Campaign
Pronamel Iso-Active Campaign
Pronamel Iso-Active Campaign

Campaign Activation

Pronamel Iso-Active Campaign
Pronamel Iso-Active Campaign
Pronamel Iso-Active Campaign

Project Extension

 

The success of the campaign was extended with a new product variant – Pronamel Iso-Active Gentle Whitening, which offered consumers an extra benefit.

Pronamel Iso-Active Campaign