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Pronamel Strong & Bright Global Launch

  3d, Campaign, Digital, Print, Video, Visual

Unlike other whitening toothpastes that wear away the enamel, Pronamel Strong & Bright removes stains and makes the teeth healthier.

To mark this revolutionary product launch, Sensodyne aired a new documentary style ad starting in the USA. Braulio was responsible for the art direction of the campaign – creating graphics, animations, packshots, overseeing editing, sound and grading process. The film hit top scoring in consumer audience.

Date: 04 | 2017


Design Elements



Digital Pre-Roll

The campaign was supported by print, digital ads, and digital pre-rolls.