Sensodyne 24/7 Campaign
Campaign, Shopper, Visual
Sensodyne is a GlaxoSmithKline brand of toothpaste marketed for people with sensitive teeth. In 2011, they launched of a new, improved formulation that provides 24/7 relief from the pain.
A new global campaign was developed, which was endorsed by dentists that also participated in TV testimonial ads.
Date: 04 | 2011
Braulio was deeply involved in the 24/7 launch campaign, being responsible for the logo, key visual, ads and designs for every touchpoint. He also created visuals for the campaign toolkit and established guidelines used by POS and digital specialists across the world.
The result was a clean and educational message that increased consumers’ trust in the brand.