Sensodyne Repair & Protect Launch
Campaign, Visual
In 2011, GlaxoSmithKline Consumer Healthcare brand Sensodyne launched Sensodyne Repair & Protect with a £4m advertising campaign.
An extension of the current Sensodyne range, the new formula is the first every day fluoride toothpaste to contain patented Novamin technology, scientifically proven to repair sensitive teeth by forming a tooth-like layer over exposed dentine.
Braulio was responsible for creating advertisements and designs for the global campaign toolkit.
Date: 11 | 2010
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