Sensodyne True White Launch3d, Campaign, Highlight, Print, Video, Visual
Conceptualising with Creative Directors, Braulio created the launch campaign and headed up the design on all the graphics.
From TV to print to POS to digital.
In the world of toothpastes, the MOA is a critical design piece that shows the product benefit. Moving away from traditional scientific schematic depictions, Braulio created a 3d animation that taps into the beauty universe.
True White has been one of their most successful launches to date. In just 5 months, it became leader in the whitening category in every country it was launched, taking up to 5% of the market.