Smirnoff Classic Cocktails Till Video

Smirnoff is the most powerful brand of all wines and spirits in the world, according to a new survey. Smirnoff beat Bacardi and Diageo’s own Johnnie Walker. In vodka, Smirnoff has extended its leadership position by constant brand activation and promotion. This is an example of a series of videos developed for the on-trade market in order to increase outlet sales and advertise the brand. The video is downloaded by bar owners, who can customise prices and their logos.

Date: 11 | 2011