Smirnoff Ice Flow Till VideoVideo
Smirnoff compounded all expectations that it could continue its already impressive growth. It dominates the vodka market with the right combination of brand image and flavour variants. Also important is developing innovative gimmicks to attract new consumers. In 2012, Diageo were using a branded stirrer that belches out a dry ice smoke and creates magic around nightlife mixed drinks.
Date: 11 | 2011