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Smirnoff World’s Best Drinks Campaign

  3d, Campaign, Experiential, Packaging, Shopper, Visual

Smirnoff brings you the world’s best mixed drinks. The idea behind this campaign is to lead consumers into a discover of the world’s greatest drinks from the very people who pour them – bartenders.

Armed with only a plane ticket and a single bottle of Smirnoff, the brand ambassador travels around the world discovering great tastes that start with Smirnoff.

Date: 02 | 2012

The campaign appeared across print, TV, digital, POS and outdoor – including London’s red buses and the Clapham Colossus, the biggest billboard in Europe.

The story of this discovery is delivered in an instant on the campaign visuals.

Smirnoff World’s Best Drinks Campaign
Smirnoff World’s Best Drinks Campaign

As an international design project, it gave Braulio the chance to go beyond the usual borders of design.
His goal was to show the drink as the hero, generating drama around it.

Smirnoff World’s Best Drinks Campaign
Smirnoff World’s Best Drinks Campaign

Each execution had to evoke the appetite appeal, communicate the provenance of the drink
and establish Smirnoff as the authority on international great-tasting mixed drinks.

Campaign Toolkit

After having key visuals signed-off, Braulio created designs for the campaign’s promotional mix toolkits.

Smirnoff World’s Best Drinks Campaign
Smirnoff World’s Best Drinks Campaign
Smirnoff World’s Best Drinks Campaign
Smirnoff World’s Best Drinks Campaign
Smirnoff World’s Best Drinks Campaign
Smirnoff World’s Best Drinks Campaign

He made use of his 3D skills to beautifully demonstrate executions in situ.

Activation in Nightclubs

Promotional Sets

Bartender's Kits

Promotional Gifts

Pop Up Tents

Customised Stirrers

Project Extension

The World’s Best Drinks campaign presents Smirnoff as the “go-to brand” for great tasting mixed drink experiences.

While gaining momentum, Smirnoff decided to promote their premixed drinks like the Smirnoff Mojito, using the campaign look and feel.

Smirnoff World’s Best Drinks Campaign