Smirnoff World’s Best Drinks Campaign3d, Campaign, Experiential, Packaging, Shopper, Visual
Smirnoff brings you the world’s best mixed drinks. The idea behind this campaign is to lead consumers into a discover of the world’s greatest drinks from the very people who pour them – bartenders.
Armed with only a plane ticket and a single bottle of Smirnoff, the brand ambassador travels around the world discovering great tastes that start with Smirnoff.
Date: 02 | 2012
The campaign appeared across print, TV, digital, POS and outdoor – including London’s red buses and the Clapham Colossus, the biggest billboard in Europe.
The story of this discovery is delivered in an instant on the campaign visuals.
As an international design project, it gave Braulio the chance to go beyond the usual borders of design.
His goal was to show the drink as the hero, generating drama around it.
Each execution had to evoke the appetite appeal, communicate the provenance of the drink
and establish Smirnoff as the authority on international great-tasting mixed drinks.
After having key visuals signed-off, Braulio created designs for the campaign’s promotional mix toolkits.
He made use of his 3D skills to beautifully demonstrate executions in situ.
Activation in Nightclubs
Pop Up Tents
The World’s Best Drinks campaign presents Smirnoff as the “go-to brand” for great tasting mixed drink experiences.
While gaining momentum, Smirnoff decided to promote their premixed drinks like the Smirnoff Mojito, using the campaign look and feel.