World Class Competition VisualsExperiential, Highlight, Visual
To promote Diageo’s Reserve Portfolio that includes luxury spirits such as Ketel One Vodka and Johnnie Walker Gold and Blue Labels, they hold a World Class Challenge engaging bartenders from around the world to test their skill and knowledge of spirits.
For his part, Braulio created design elements for these events. The theme was “Speakeasy and the Golden Twenties”. The challenge was to create exciting assets reflecting the flapper era that could also be easily transported to the locations. He designed easels, display walls and pull-up banners that decorated the events for each round of the competition.
Date: 11 | 2011
To attract bartenders’s attention, Braulio created a vintage newspaper-like invitation with elegant art deco graphics. The event was one of Diageo’s most successful with bartender participation.