World Class Luxury on Off-Trade

World Class, a celebration of the flair, creativity and skill of the bartender, is an international, year-long training programme founded by Diageo Reserve that elevates the craft of the bartending profession and brings consumer trends to life in the greatest bars across the globe. Diageo also uses the World Class brand to promote their top-of-line products. This project initially aimed at developing World Class visibility at the Canary Wharf Waitrose, but soon was extended to several kits of experiential activity. Having in mind simplicity and luxury, Braulio created three kinds of off-trade stands/FSDUs that can inspire, excite and educate consumers. Self recipe barkers also support the activation.