04 | 2017
Unlike other whitening toothpastes that wear away the enamel, Pronamel Strong & Bright removes stains and makes the teeth healthier. To mark this revolutionary product launch, Sensodyne aired a new documentary style ad starting in the USA. Braulio was responsible...
12 | 2016
In 2017, GSK decided to relaunch its line of gum care products – Parodontax. Grey London developed an ambitious new campaign aiming increase product sales. The idea involves a provocative journey metaphor for the progression of gum disease, that can end in tooth loss....
12 | 2016
Sensodyne redesigned their full range of toothbrushes specially designed for people with sensitivity – new variants, new packaging, new colours, new finishing. To promote the products, Braulio created an animated TV tag to run at the end of the Sensodyne commercials....
07 | 2015
Five years have passed since the most successful toothpaste launch for GSK – and more specifically, Braulio’s first stab on Sensodyne’s projects. Repair & Protect is Sensodyne’s most valuable portfolio item. For this reason it must keep up with market...
12 | 2014
Sensodyne are proud of the science behind their products. And for many years MOAs – Mode-Of-Actions – have been used on films and print to convey this science as well as reassert products’ efficacy and benefits. Unfortunately, most of the competitors...
