Select Page
Pronamel Strong & Bright Global Launch

Pronamel Strong & Bright Global Launch

Unlike other whitening toothpastes that wear away the enamel, Pronamel Strong & Bright removes stains and makes the teeth healthier. To mark this revolutionary product launch, Sensodyne aired a new documentary style ad starting in the USA. Braulio was responsible...
Parodontax Journey Global Campaign

Parodontax Journey Global Campaign

In 2017, GSK decided to relaunch its line of gum care products – Parodontax. Grey London developed an ambitious new campaign aiming increase product sales. The idea involves a provocative journey metaphor for the progression of gum disease, that can end in tooth loss....
Sony ZD Launch

Sony ZD Launch

With ZD, Sony will take your breath away with contrast, colours, textures and detail never before possible on screen. A whole new cinematic experience like this deserves a fresh, modern and daring communication. Braulio designed a series of visuals for this launch. He...
Sensodyne Repair & Protect Relaunch

Sensodyne Repair & Protect Relaunch

Five years have passed since the most successful toothpaste launch for GSK – and more specifically, Braulio’s first stab on Sensodyne’s projects. Repair & Protect is Sensodyne’s most valuable portfolio item. For this reason it must keep up with market...
Sensodyne True White Launch

Sensodyne True White Launch

True White is one of Sensodyne’s latest innovations. It’s a premium whitening toothpaste, designed specifically for people with sensitive teeth. Sensodyne True White is different because it relieves sensitivity and also is 10 times less abrasive than regular whitening...