04 | 2017
Unlike other whitening toothpastes that wear away the enamel, Pronamel Strong & Bright removes stains and makes the teeth healthier. To mark this revolutionary product launch, Sensodyne aired a new documentary style ad starting in the USA. Braulio was responsible...
12 | 2016
In 2017, GSK decided to relaunch its line of gum care products – Parodontax. Grey London developed an ambitious new campaign aiming increase product sales. The idea involves a provocative journey metaphor for the progression of gum disease, that can end in tooth loss....
09 | 2016
With ZD, Sony will take your breath away with contrast, colours, textures and detail never before possible on screen. A whole new cinematic experience like this deserves a fresh, modern and daring communication. Braulio designed a series of visuals for this launch. He...
07 | 2015
Five years have passed since the most successful toothpaste launch for GSK – and more specifically, Braulio’s first stab on Sensodyne’s projects. Repair & Protect is Sensodyne’s most valuable portfolio item. For this reason it must keep up with market...
08 | 2014
True White is one of Sensodyne’s latest innovations. It’s a premium whitening toothpaste, designed specifically for people with sensitive teeth. Sensodyne True White is different because it relieves sensitivity and also is 10 times less abrasive than regular whitening...
