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Pronamel Acid Truth Campaign

Pronamel Acid Truth Campaign

The Acid Truth was a condition awareness campaign launched in 2014 for Pronamel toothpaste. The campaign goal was to enlighten a generation about the effects of acid on enamel, by revealing the truth… one surprising and compelling fact at a time. Acid wear is a hidden...
Sensodyne One Step Ahead Project

Sensodyne One Step Ahead Project

Sensodyne’s real dentist campaign has been running for 12 years. Financially, it’s a jewel in the crown for GSK. But research showed its engagement scores were sinking. Braulio was tasked to modernise the comms without changing the core idea. Date: 05 |...
Pronamel Regime Campaign USA

Pronamel Regime Campaign USA

The United States are one of Pronamel’s most important markets. Following the outstanding launch of the toothpaste, GSK decided to offer the Americans a complete product range for acid wear protection. As a member of the global creative development team, Braulio...
Sensodyne Complete Protection Launch

Sensodyne Complete Protection Launch

During the late years, Sensodyne were able to promote several successful product launches. It was time for a holistic product line. Sensodyne Complete Protection does what it says. It helps relieve sensitivity and more. It offers 7 specially designed benefits in 1...
Smirnoff World’s Best Drinks Campaign

Smirnoff World’s Best Drinks Campaign

Smirnoff brings you the world’s best mixed drinks. The idea behind this campaign is to lead consumers into a discover of the world’s greatest drinks from the very people who pour them – bartenders. Armed with only a plane ticket and a single bottle of Smirnoff,...