03 | 2014
The Acid Truth was a condition awareness campaign launched in 2014 for Pronamel toothpaste. The campaign goal was to enlighten a generation about the effects of acid on enamel, by revealing the truth… one surprising and compelling fact at a time. Acid wear is a hidden...
05 | 2013
Sensodyne’s real dentist campaign has been running for 12 years. Financially, it’s a jewel in the crown for GSK. But research showed its engagement scores were sinking. Braulio was tasked to modernise the comms without changing the core idea. Date: 05 |...
03 | 2013
The United States are one of Pronamel’s most important markets. Following the outstanding launch of the toothpaste, GSK decided to offer the Americans a complete product range for acid wear protection. As a member of the global creative development team, Braulio...
03 | 2013
During the late years, Sensodyne were able to promote several successful product launches. It was time for a holistic product line. Sensodyne Complete Protection does what it says. It helps relieve sensitivity and more. It offers 7 specially designed benefits in 1...
02 | 2012
Smirnoff brings you the world’s best mixed drinks. The idea behind this campaign is to lead consumers into a discover of the world’s greatest drinks from the very people who pour them – bartenders. Armed with only a plane ticket and a single bottle of Smirnoff,...
