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Sensodyne One Step Ahead Project

Sensodyne One Step Ahead Project

Sensodyne’s real dentist campaign has been running for 12 years. Financially, it’s a jewel in the crown for GSK. But research showed its engagement scores were sinking. Braulio was tasked to modernise the comms without changing the core idea. Date: 05 |...
Sensodyne Complete Protection Launch

Sensodyne Complete Protection Launch

During the late years, Sensodyne were able to promote several successful product launches. It was time for a holistic product line. Sensodyne Complete Protection does what it says. It helps relieve sensitivity and more. It offers 7 specially designed benefits in 1...
Smirnoff World’s Best Drinks Campaign

Smirnoff World’s Best Drinks Campaign

Smirnoff brings you the world’s best mixed drinks. The idea behind this campaign is to lead consumers into a discover of the world’s greatest drinks from the very people who pour them – bartenders. Armed with only a plane ticket and a single bottle of Smirnoff,...
Captain Morgan’s Spiced Shopper Promotion

Captain Morgan’s Spiced Shopper Promotion

Captain Morgan’s Spiced is a rum based spirit drink of premium Caribbean Rum, blended with the mellow spices of Cassia and Vanilla. The rum-based spirits category is experiencing fantastic growth, with Captain Morgan’s Spiced firmly in the No. 1 spot with a 46% share...
Strongbow Pear Visuals

Strongbow Pear Visuals

When talking about cider, consumers crave novelty and new flavours. For them, pear is no longer a simple variant, it is a separate type of cider, so Strongbow launched Strongbow Pear focusing on a great taste and absolute refreshment. In 2011, RPM pitched for the...