05 | 2013
Sensodyne’s real dentist campaign has been running for 12 years. Financially, it’s a jewel in the crown for GSK. But research showed its engagement scores were sinking. Braulio was tasked to modernise the comms without changing the core idea. Date: 05 |...
03 | 2013
During the late years, Sensodyne were able to promote several successful product launches. It was time for a holistic product line. Sensodyne Complete Protection does what it says. It helps relieve sensitivity and more. It offers 7 specially designed benefits in 1...
02 | 2012
Smirnoff brings you the world’s best mixed drinks. The idea behind this campaign is to lead consumers into a discover of the world’s greatest drinks from the very people who pour them – bartenders. Armed with only a plane ticket and a single bottle of Smirnoff,...
12 | 2011
Captain Morgan’s Spiced is a rum based spirit drink of premium Caribbean Rum, blended with the mellow spices of Cassia and Vanilla. The rum-based spirits category is experiencing fantastic growth, with Captain Morgan’s Spiced firmly in the No. 1 spot with a 46% share...
07 | 2011
When talking about cider, consumers crave novelty and new flavours. For them, pear is no longer a simple variant, it is a separate type of cider, so Strongbow launched Strongbow Pear focusing on a great taste and absolute refreshment. In 2011, RPM pitched for the...
