Baileys Look and Feel Initial Studies

Bailey’s launched a campaign called “Add a Little Something”. That’s when Braulio stepped in. His assignment was to develop a new look and feel that embraced the idea and had the flexibility to communicate 3 important brand pillars : sociability, twilight deliciousness and scrumptious product attributes. My new designs brought the pillars to life and reinvigorated the “Add a Little Something” campaign.

Date: 08 | 2011