Diageo’s Premix and Lovefilm Campaign

With a large number of people in Europe increasingly drinking at home, Diageo successfully launched a new premix range – spirit and mixer in a can. The launch campaign moved away from brand led communications to occasion led comms, re-iterating the products’ role as an achievable and accessible treat. No better idea than to pair up with Amazon’s Lovefilm launch in the UK. These are details of the key visual that Braulio created for the campaign.