Ferrero’s 2010 Easter Campaign3d, Campaign, Experiential, Highlight, Shopper, Visual
Easter is big in Brazil. And it proved to be even bigger for Ferrero chocolates. Braulio created POS campaigns for Ferrero’s products during this holiday for 4 years running.
In 2010, he was given carte blanche to invent a theme for it. Braulio can up with the idea of inviting children into a daring adventure world. Inspired by Indiana Jones and Pitfall’s endeavours, he created a jungle scenery to display the products as precious rewards. The experience included mocked caves, vines, and of course, crocodiles.
Date: 09 | 2009
The brand mascot got a special make-up for his action scenes.
Product Display Mix
A whole set of modular off-shelf displays was created. They could be put together according to every POS specs and product demand.
Putting a Smile On The Rabbit’s Face
As a result, Ferrero’s Easter sales in Brazil continued to be the largest source of income for the company. Making their average annual sales growth achieve the record level of 150%.