L&M Packaging Launch Video

When Philip Morris International developed new packaging for the L&M global brand in 2009, the Brazilian marketing team asked for a video to present the packaging internally. A concept and script were also created as part of the video so that it would tell a story rather than just show the new packaging. According to the concept, the company would be observing its customers closely to gain a better understanding of their aspirations, an idea that was conveyed by filming the first part of the video as though it were being viewed thought binoculars.

Date: 02 | 2009