Pronamel Iso-Active CampaignCampaign, Shopper, Visual
The new Pronamel Iso-Active is a gel-to-foam toothpaste specifically designed to surround the teeth and provide protection from effects of acid erosion.
Date: 02 | 2012
After having designed the new visual identity for the core Pronamel brand, Braulio undertook the visual development of the lso-Active launch campaign.
He created packshots, key visual and the instructions for its global usage. Print ads and activation suggestions were also part of a global launch pack.
The success of the campaign was extended with a new product variant – Pronamel Iso-Active Gentle Whitening, which offered consumers an extra benefit.