Pronamel Strong & Bright Global Launch3d, Campaign, Digital, Print, Video, Visual
Unlike other whitening toothpastes that wear away the enamel, Pronamel Strong & Bright removes stains and makes the teeth healthier.
To mark this revolutionary product launch, Sensodyne aired a new documentary style ad starting in the USA. Braulio was responsible for the art direction of the campaign – creating graphics, animations, packshots, overseeing editing, sound and grading process. The film hit top scoring in consumer audience.
Date: 04 | 2017
The campaign was supported by print, digital ads, and digital pre-rolls.