Sensodyne True White Launch
3d, Campaign, Highlight, Print, Video, VisualTrue White is one of Sensodyne’s latest innovations. It’s a premium whitening toothpaste, designed specifically for people with sensitive teeth.
Sensodyne True White is different because it relieves sensitivity and also is 10 times less abrasive than regular whitening toothpastes to reveal teeth natural whiteness.
Date: 08 | 2014
As a global campaign, it initiated in Turkey and has since been rolled out in Hong Kong, Arabia, Singapore, Poland as well as the UK. Many countries are to follow.

Conceptualising with Creative Directors, Braulio created the launch campaign and headed up the design on all the graphics.
From TV to print to POS to digital.

TV Elements

Opening

Packshot

End Frame
Teaser Films
Mode-Of-Action
In the world of toothpastes, the MOA is a critical design piece that shows the product benefit. Moving away from traditional scientific schematic depictions, Braulio created a 3d animation that taps into the beauty universe.
Breakthrough Film

Results
True White has been one of their most successful launches to date. In just 5 months, it became leader in the whitening category in every country it was launched, taking up to 5% of the market.