Tic Tac Trends Campaign
Campaign, Highlight, Packaging, Shopper, Visual
Trends was a promotional campaign developed for Tic Tac mints, the product with the highest sales figures in the hard candies category in Brazil.
The concept of the campaign involved the design of new packages in different graphic styles with labels that could be easily removed and collected by consumers.
Date: 01 | 2008
The Range
For each of the four flavours of the product, four styles were specially designed.
Start To Finish
During this project, Braulio worked closely with the client’s marketing department to develop the promotional concept, name, brand, packaging, imagery and POS advertisement.
Pumping Up The Sales
The campaign was a huge success and boosted Tic Tac sales for more than six months.
