04 | 2017
Unlike other whitening toothpastes that wear away the enamel, Pronamel Strong & Bright removes stains and makes the teeth healthier. To mark this revolutionary product launch, Sensodyne aired a new documentary style ad starting in the USA. Braulio was responsible...
07 | 2015
Five years have passed since the most successful toothpaste launch for GSK – and more specifically, Braulio’s first stab on Sensodyne’s projects. Repair & Protect is Sensodyne’s most valuable portfolio item. For this reason it must keep up with market...
03 | 2014
The Acid Truth was a condition awareness campaign launched in 2014 for Pronamel toothpaste. The campaign goal was to enlighten a generation about the effects of acid on enamel, by revealing the truth… one surprising and compelling fact at a time. Acid wear is a hidden...
07 | 2013
Heathrow Airport Screen Ads In 2013, Vodafone went through a brand communications revamp. They embellished the whole visual identity and adopted new graphic assets. The digital advertising was also revisited. Braulio created digital ads that would be later included as...
05 | 2013
Sensodyne’s real dentist campaign has been running for 12 years. Financially, it’s a jewel in the crown for GSK. But research showed its engagement scores were sinking. Braulio was tasked to modernise the comms without changing the core idea. Date: 05 |...
