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Sensodyne True White Launch

Sensodyne True White Launch

True White is one of Sensodyne’s latest innovations. It’s a premium whitening toothpaste, designed specifically for people with sensitive teeth. Sensodyne True White is different because it relieves sensitivity and also is 10 times less abrasive than regular whitening...
Pronamel Acid Truth Campaign

Pronamel Acid Truth Campaign

The Acid Truth was a condition awareness campaign launched in 2014 for Pronamel toothpaste. The campaign goal was to enlighten a generation about the effects of acid on enamel, by revealing the truth… one surprising and compelling fact at a time. Acid wear is a hidden...
Sensodyne One Step Ahead Project

Sensodyne One Step Ahead Project

Sensodyne’s real dentist campaign has been running for 12 years. Financially, it’s a jewel in the crown for GSK. But research showed its engagement scores were sinking. Braulio was tasked to modernise the comms without changing the core idea. Date: 05 |...
Sensodyne Complete Protection Launch

Sensodyne Complete Protection Launch

During the late years, Sensodyne were able to promote several successful product launches. It was time for a holistic product line. Sensodyne Complete Protection does what it says. It helps relieve sensitivity and more. It offers 7 specially designed benefits in 1...
Pronamel Beauty Studies

Pronamel Beauty Studies

In 2012, Pronamel considered an audacious marketing move – to re-brand the product under cosmetic lenses. Braulio was tasked to develop concepts, visuals and MOAs that targeted a “Healthy Balancer” consumer, in a beauty lead environment. Although achieving...